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The longer the password, the more secure it is! But make sure it's easy to remember.

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This password should be different than any of your other online accounts (bank, social, media, email).
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Note: We will never ask you to provide your password by e-mail or phone.

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All Heartland Eyeglasses (204)

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Sizing Guide

Measurements are typically printed as three numbers inside your frame.

Lens Width (30-65mm)
Bridge Width (10-25mm)
Temple Length (100-160mm)

Frame Measurements on Your Current Frame

Fit

If you already have glasses that fit well, find those frame measurements to use as a guide. We recommend looking for new glasses within:

1-3mm of your current Lens Width
1-2mm of the Bridge Width
4-6mm of the Temple Length

Looking for a Specialty Fit?

Standard frames typically have a combined Lens and Bridge Width of 64-72.

For glasses with a wider fit, look for a combined Lens and Bridge Width of 72 or more.

For petite frames, look for a combined Lens and Bridge Width of 63 or less.

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Heartland Ian
$89.95

2 colors

Heartland Ian

$89⁹⁵

In-Store Exclusive

$89⁹⁵

In-Store Exclusive

Black
Blue Tortoise

Heartland Julian
$89.95

2 colors

Heartland Julian

$89⁹⁵

In-Store Exclusive

$89⁹⁵

In-Store Exclusive

Gray
Black Blue

Heartland WC 2020-6
$79.95

2 colors

Heartland WC 2020-6

$79⁹⁵

In-Store Exclusive

$79⁹⁵

In-Store Exclusive

Red
Black

Heartland WC 2019-12
$79.95

2 colors

Heartland WC 2019-12

$79⁹⁵

In-Store Exclusive

$79⁹⁵

In-Store Exclusive

Silver
Purple

Heartland Amelia
$79.95

2 colors

Heartland Amelia

$79⁹⁵

In-Store Exclusive

$79⁹⁵

In-Store Exclusive

Black
Tortoise

Heartland Lucy
$89.95

2 colors 2 colors

Heartland Lucy

$89⁹⁵

In-Store Exclusive

$89⁹⁵

In-Store Exclusive

Clear Blue
Clear Red

Heartland Louise
$29.95

3 colors

Heartland Louise

$29⁹⁵

In-Store Exclusive

$29⁹⁵

In-Store Exclusive

$29⁹⁵

In-Store Exclusive

Purple
Red
Brown

Heartland Vicki
$89.95

2 colors

Heartland Vicki

$89⁹⁵

In-Store Exclusive

$89⁹⁵

In-Store Exclusive

Out of Stock

Tortoise
Black

Heartland W 140
$79.95

2 colors

Heartland W 140

$79⁹⁵

In-Store Exclusive

$79⁹⁵

In-Store Exclusive

Black
Blue

Heartland Kim
$79.95

4 colors

Heartland Kim

$79⁹⁵

In-Store Exclusive

$79⁹⁵

In-Store Exclusive

$79⁹⁵

In-Store Exclusive

$79⁹⁵

In-Store Exclusive

Red
Green
Gold
Black

Heartland Emily
$79.95

1 color

Heartland Emily

$79⁹⁵

In-Store Exclusive

Black

Heartland WC 2019-7
$79.95

2 colors

Heartland WC 2019-7

$79⁹⁵

In-Store Exclusive

$79⁹⁵

In-Store Exclusive

Black
Tortoise

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*In certain states, eye exams provided by independent practices. Exam + 2 Pair offer includes two $79.95 frames with single-vision prescription uncoated plastic lenses and exam for the same person. Offer cannot be combined with any other discount, coupon, or insurance plan. Click here if you are a resident of California, Florida, Tennessee, Texas, or Washington. Certain activities provided via the website may be covered by U.S. Patent 5,930,474.

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